Digital Marketing

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

DIGITAL MARKETING

SEO: SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

   

SMO: Social Media Optimization is the procedure of expanding the consciousness of an item, brand or occasion by utilizing various online networking outlets and groups to produce viral attention.

SMM : Individuals purchase from those they trust and what better approach to make trust and referrals than online networking? Figure out how Top Rank online networking promoting administrations keep your image top of brain and before the opposition.

SEM : SEM is a sort of Internet advertising connected with the exploring, submitting and situating of a site inside of web search tools to accomplish most extreme perceivability and build your offer of paid and/or natural movement referrals from web crawlers. 

What are optimization types in SEO?

Two Types of SEO Optimization:

• On-Page Optimization
• Off-Page Optimization

On-Page Optimization:

What are the types of On-page SEO Techniques?

• Meta Tags Optimization(Such as Meta title, Meta Description and Meta Keywords)
• URL correction
• Keywords Optimization
• Content Optimization
• Use header tags(H1, H2, H3, H4…)
• Use proper Alt tags in images
• Apply title on Images
• Use no-follow for external links and follow for internal links
• Post long content
• Use OG graph for Social media
• Minified CSS and JS file

Off-Page Optimization:

What are the types of Off-page SEO Techniques?

• Directory Submission
• Social Bookmarking
• Profile Linking
• Event Submission
• video Submission
• PPT Submission
• Classified Submission
• Article Posting
• Business Listing
• Product Listing
• Image Submission
• Infographic Submission
• Press Release Submission
• Blog Commenting
• Document Submission
• Review Submission
• Guest Blogging
• Yahoo & Quora Answer etc.

1. Give me name of top SEO tools you used so far?
   Top SEO tools are Google analytics, keywords research, Alexa, open site explorer, Google Webmaster, Aherf, Majestic SEO, LSI Graph and Keywordtool.io.
2. What are heading tags?
   In SEO, heading or header tags are utilized to isolate the heading and subheading of any content from whatever is left of the website page. There are 6 heading labels utilized as a part of SEO in a top-down progressive system. Running from h1 to h6, header tags get intelligibility content alongside pertinence and watchword consistency in the list items showed on SERPs.
3. Difference between SMO and SEM?
   SEM (Search Engine Marketing), it is utilized for the advancement of site through Search Engine Result Page (SERP), while to advance the query output of your site page or site SMO (Social Media Optimization) is for brand awareness for products and website utilized.
4. What is Googlebot?
   To file a website page Google utilizes Googlebot programming. Reserving, Crawling and ordering a website page are done through Googlebot by gathering subtle elements from that site page.
5. What is an XML sitemap?
   XML Stand for “eXtensible Markup Language” XML sitemap is a file where the search engine understands your website structures, your website content and then your website start appearing in search engine results. Search engines only understand sitemaps structures, not normal content. A sitemap also provides metadata information to the search engine. If you change any core file of your website then you have to submit again sitemap in the Google webmaster tool.
6.  For check, your website sitemap Just type on your web browser your website full URL and /sitemap.xml e.g: www.tendtoread.com/sitemap.xml