SEO Interview Questions

SEO Interview Questions and Answers 

1. What is SEO?
   In straight forward words, SEO Stands for “Search Engine Optimization” which indicates to any action performed for the change of Search Engine rankings of sites, items, or other content. This is free and organic traffic which comes on the search engine after applying SEO techniques in website or items which you want to get rank well in search engines.
2. What are optimization types in SEO?
   Two Types of SEO Optimization:
   • On-Page Optimization
   • Off-Page Optimization
   What is the Semantic Search ?
3. Semantic search is a search that improves the results appear on the search engine explicit and what going on the presents. In other words, if you do a search on the search engine like “temperature in Washington dc” then the search engine will show the result what temperature is present right now. From this search engine, users can easily understand the temperature of the city without any hassle.
Give me the name of top SEO tools you used so far? Top SEO tools are Google analytics, keywords research, Alexa, open site explorer, Google Webmaster, Aherf, Majestic SEO, LSI Graph and Keywordtool.io.
4. What are the heading tags?
   In SEO, heading or header tags are utilized to isolate the heading and subheading of any content from whatever is left of the website page. There are 6 heading labels utilized as a part of SEO in a top-down progressive system. Running from h1 to h6, header tags get intelligibility content alongside pertinence and watchword consistency in the list items showed on SERPs.
5. Difference between SMO and SEM?
   SEM (Search Engine Marketing), it is utilized for the advancement of site through Search Engine Result Page (SERP), while to advance the query output of your site page or site SMO (Social Media Optimization) is for brand awareness for products and website utilized.
6. What is Googlebot?
   To file a website page Google utilizes Googlebot programming. Reserving, Crawling and ordering of a website page are done through Googlebot by gathering subtle elements from that site page.
7. What is an XML sitemap?
   XML Stand for “eXtensible Markup Language” XML sitemap is a file where search engine understands your website structures, your website content and then your website start appearing in search engine results. Search engines only understand sitemaps structures, not normal content. The sitemap also provides metadata information to the search engine. If you change any core file of your website then you have to submit again sitemap in the Google webmaster tool. For check, your website sitemap Just type on your web browser your website full URL and /sitemap.xml e.g: www.tendtoread.com/sitemap.xml
   
   
8. What are Robots, Spiders, and Crawlers?
   Creepy crawlies, robot, and crawler they are all same and alluded by various names. It is a product program that takes after or “Slithers” diverse connections all through the web, and after that snatches the content from the locales and adds to the internet searcher files.
9. What is the difference between Crawling and Indexing?
   Crawling deal with a crawl or spider or bot which fetch your web page content and give information to the web. whereas indexing refers to when crawling is done then whole content went for indexing when your web page index means your website appears on the Serch engine.


10. What is Google Sandbox?
    Google sandbox is a non-existent zone where new sites and their pursuit rating are put on hold until they demonstrate commendable to rank. At the end of the day, it checks the standard of the site.
11. What is a Do-Follow link?
    A Do-Follow Link, as the name recommends, permits Google interface number cruncher called PageRank to check all the inbound connections from other site pages and sites as connection focuses. The higher the connection squeeze or connection focuses are, the more prominent would be the hunt positioning of that page, as these connections make the website page seem exceptionally important and mainstream to the Google web indexes.
12. What is a No-Follow link?
    A No-Follow link is precisely the inverse of a Do-Follow interface in that capacity the connection characteristics don’t permit the Google bots to tail them. These connections can’t be trailed by robots; no one but people can do it.
Example of No-Follow
a href="http://www.example.com/" rel="nofollow">Link text


13. What are search engines and it’s types?
    This is a web-based tool that gives the best result related to the keywords or query which asked by users on the web or search engine.
    Types of search engines are Google, Yahoo/Bing, Baidu and Yandex.
14. What are Meta Tags?
    Meta tags are text which defines that what type of HTML page is about and this also helps to search engine results page when user searches for any query on SERP. Meta tags are -> Meta title, Meta Description, Meta keywords, Meta authors and Meta robots.
    
    
    
15. What is the characters limits Of Meta Description and Meta Title?
    • Meta Description characters limits are 150-160 characters with space included
    • Meta Title characters limits are upto158 characters 
16. What is Robots.txt?
    Robots.txt is a file or coding text where you gives instruction to bot block or allow the webpage URL of your website by simple code which is:
    User-agent: *
    Allow: For allow ( By default All pages are allowed you can disallow by below code )
    Disallow:/ It’s a disallowed crawl bot or search engine bot.
17. What is Google Webmaster tools?
    This is a tool which gave by Google from where you can get all information related to your website such as
    Search appearance, Search traffic, Crawl information, Security issues, Indexing information and many more information..
18. Name Types of Google Algorithms Updates
    • Google Hummingbird
    • Google Mobile Friendly Update (Mobilegeddon- launched in 2015)
    • Google Panda Update
    • Google Penguin Update
    • Google Pigeon Update
    • Google Payday Update
    • Google Pirate Update
    
    
19. What is Keywords Density ?
    The amount of percentage of keywords or phrases which use in your contents for optimizing. Basically, keywords density calculated by the formula ( No. Of Keywords /Total Number of content ) ∗ 100. Suppose If you have content with 100 words then and use keywords two keywords then total keywords density is 2 %. Which is very good for search engine. Don’t stuff and loaded with full keywords.
20. What is Keywords Prominence ?
    Keywords prominence place your prominent keywords or keywords phrases on prominent place of your web page like Meta tags, Header tags, paragraph, anchor text and create strong tag and place your prominent keywords.
21. What are long-tail Keywords ?
    Long tail keywords are one of the most important factors for a search engine, users mostly search long tail keywords for any related query. Long tail keywords are those keywords which are the mixture of four or five phrases of words. Long tail keywords drive more traffic and get more conversion.Let’s take an example of long tail keywords: “Buy Noika Android Mobile” or “Buy Nokia Android Mobile With Dual SIM” these are the long-tail keywords which lead more visitor to your website.
22. What is Keywords Proximity ?
    Keyword Proximity Refer to the closeness of keywords which close to each other. Suppose example if a keyword is “Buy Nokia mobile” then you write “buy cheap online Nokia mobile” than the proximity distance between buying and Nokia too much. Try to keep your proximity distance between keywords least as possible.


23. How to optimize keyword in SEO of any websites?
    Keyword is a solitary word and keeping in mind that a blend of those keywords makes phrases. These keywords or expressions are utilized by the web search tools to populate the subjects over the web. Web crawler stores keywords in the database, and when pursuit is done, it will think of an ideal match.
24. What is rich snippets?
    Rich Snippets is a structured data markup which provided by search engine to more information about website for users like reviews rating ( star rating which was shown on SERP page), Event details, local business details, authors name and date on which website or blog is updated
25. What do you mean by Cloaking?
    Cloaking is a search engine technique which misleads the search engine bot into the content on SERP is different from what users looking for. This technique usually counts as SPAM by the search engine to violence the searh engine rule. Suppose, If user searching on SERP for “SEO Interview question” and many results appear on the SERP and one of them is cloaking then user click on that link and landed on the other page what he/she looking for this is count as cloaking.
26. What is Alexa Rank?
    Alexa is a set by alexa.com (a subsidiary of amazon.com) California-based company that provides web traffic data and which includes Global rank and country rank. Alexa rank also provides audience demographics with Gender, Education and browsing location.